篇名

為什麼健康的行為會是困難的選項?   免費試閱

並列篇名

Why Healthy Behavior Is the Hard Choice?

中文摘要

儘管我們從科學研究上得知,營養的飲食模式及體能活動將能增進健康與福祉,但在當前社會想追求這樣的健康生活型態,在執行上可謂極為艱難。本文因此提出四項建議來讓健康的行為能夠成為多數消費者的「預設」選項,包括:一、賦稅/價格:較低需求/較高收益;二、產品配方改良:直接及共同規範;三、揭露/廣告:資訊環境;四、建成環境:健康食物的可及性。

英文摘要

Though people know from science that nutritious dietary patterns and physical activity improve prospects for health and well-being, pursuing a healthy lifestyle is incredibly difficult in the current society. Four suggestions therefore are made by this article to bring healthy behaviors the “default” choice for most consumers. They are taxes / pricing: lower demand / more revenue, product reformulation: direct and co-regulation, disclosures / advertising: the informational environment, and built environment: healthy food accessibility.

起訖頁

066-072

出版單位
DOI

10.3966/241553062017110013005  複製DOI  DOI查詢

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