醫療廣告行為引起消費者對於醫療成效的錯誤期待即係不當【寰宇醫事裁判】   試閱

A Medical Advertising which Makes the Consumer to Have a Wrongful Impression of Medical Effect is Illegal

詹朝欽(編譯)

原告主張，經被告推銷寄送試用的電動按摩枕，足以使消費者產生錯誤的印象，認為該試用商品可以達到舒緩或治療特定症狀的功效，已經構成不當競爭法與醫療行為廣告法所禁止的不當醫療廣告行為。

The plantiff complained about an illegal medical advertising which aginst the Anti-Unfair Competiiton Law and the Advertising Act of Medical Behaviors that the electric massage pillow which sent by the accused as a sample made consumers to have a wrongful impression that some specific symptoms could be eased or be treated by using it.

073-077

不實廣告、錯誤期待、醫療器材廣告、untrue advertisements、false exceptions、advertisements of medical equipments

月旦醫事法報告

201711 (13期)

元照出版公司

10.3966/241553062017110013006  複製DOI  DOI查詢

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