篇名

美容醫學廣告之爭議與虛實   免費試閱

並列篇名

A Comment on the Controversy of Aesthetic Medicine Advertisement

作者
中文摘要

鑒於近年來社會上美容醫學風氣之盛行,美容醫學診所如雨後春筍般的出現,伴隨的是琳瑯滿目之美容醫學廣告及其五花八門之宣傳手法。在衛生福利部公告修正醫療法對於醫療廣告之限制範圍後,曾引發美容醫學界之強烈反彈,認為對於美容醫學廣告管制有過度之虞。本文試從醫療廣告管制之目的、規範體系及爭議內容進行介紹後,再就美容醫學與傳統醫療行為間之差異進行研究與觀察,期能降低美容醫學廣告遊走於法律邊緣之風險,更保障美容醫學服務利用者之權益,促進臺灣美容醫學產業之健全發展。

英文摘要

More and more aesthetic medicine clinics has been set up because aesthetic medicine is very prevalent in recent years. In the same time, abundant aesthetic medicine advertisement and promotion method showed up as well. While the Ministry of Health and Welfare announced the limitation of medical advertisement based on Medical Care Act, it encountered huge protest from aesthetic medicine industry due to excessive limitation. After an introduction on the purpose, construction and the controversy of limitation of medical advertisement, this article will examine the difference between aesthetic medicine and traditional medical practice. By means of relevant discussion, the author aims to reduce the risk of aesthetic medicine advertisement from violating related laws by the industry on the one hand and to assure as well as protect the right of aesthetic medicine consumers on the other.

起訖頁

046-054

出版單位
DOI

10.3966/241553062017120014004  複製DOI  DOI查詢

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